Top Ten Valuable Luxury Brands 2012

Brand name is one of the major factors that decide the success of any company. A customer spend thousands of dollars buying one Louis Vuitton purse partly for its beautiful design, partly for its material cost but primarily for its brand name. Besides, rich people often choose branded products to show off their wealth and individual styles.

This year, Louis Vuitton spots No. 1 in the list of ten most valuable luxury brands, worth $24.3 billion, followed by Hermès, Gucci, Chanel, Cartier, Rolex, Hennessy, Moët & Chandon, Fendi and Burberry.

Louis Vuitton

Brand value: $24.31 billion

One-year growth: 23%

Louis Vuitton witnessed increased sales last year thanks to the new items that were added to its product line

Hermès

Brand value: $11.92 billion

One-year growth: 41%

According to Hermès CEO Robert Chavez, Hermès increased brand awareness that played a vital role in his company's growth when the world economy turned down. Since 2009, they opened some new stores

Gucci

Brand value: $6.82 billion

One-year growth: 23%

Gucci is among the latest brands to have the digital space with its own app, offering style, music, and exclusive shopping opportunities

Chanel

Brand value: $6.82 billion

One-year growth: 23%

Chanel now concentrates on making more products available to its Internet customers as well as expanding its current e-commerce space

Cartier

Brand value: $5.33 billion

One-year growth: 34%

Cartier has made a huge expansion into the Asian market to meet demands of many Chinese people who expect to show off their wealth

Rolex

Brand value: $5.27 billion

One-year growth: 11%

Rolex, one of the most famous watch brands, increased its brand value by sponsoring Daytona races and golf's Asian Tour

Hennessy

Brand value: $5 billion

One-year growth: -7%

The luxury cognac company Hennessy developed its market in India but it had to compete with some strong companies like Courvoisier, Martell and Rémy Martin

Moët & Chandon

Brand value: $4.57 billion

One-year growth: 7%

Moët & Chandon is still among the largest champagne houses in the world

Fendi

Brand value: $3.42 billion

One-year growth: 7%

Fendi led by Karl Lagerfeld witnessed a subtle growth when the company rolled out an affordable line of men and women's clothing

Burberry

Brand value: $3.38 billion

One-year growth: 86%

Burberry, 155-year-old British heritage brand, has used various ways to raise its brand value such as inviting customers to watch its London live fashion show at a Burberry store